Privacy Policy

I have a deep respect for your privacy. I acquire and retain only the minimum amount of personal data necessary in order to create the best possible relationship and service for you. This site will only use your data in accordance with the ways in which it was intended when you first provided it to us. If you have any questions on this policy please contact me at: laura_middleton@ymail.com.

Here are the cornerstones of the policy:

I acquire and retain only the minimum amount of data necessary in order to create the best possible relationship and service for you.
I will only use your data in accordance with the ways in which it was intended when you first freely gave it to me, and in correspondence to your own enquiries about our service, which can be determined as “legitimate interest”.
I will delete your data when it is no longer needed and can remove it upon your request.
All of your data will be processed and stored securely and encrypted wherever possible.
For the definition of terms used within this Privacy Policy please refer to the ICO website or look at the General Data Protection Regulation (“GDPR”). I’m happy to answer any questions you have about this Privacy Policy. Email me at laura_middleton@ymail.com.

What information do I hold of yours?

At times, the site may collect some (or all) of the following details: your name, phone number, email address, IP address, social identifiers (for example, age, gender, socio-economic status), data provided by cookies and other similar technologies. Whilst I don’t use it at the moment, the site may in the future collect registration and system data, your purchasing history, contact permissions and product preferences, but you will be expressly asked for your permission before this information is captured.

I may also retain, where appropriate, security credentials for certain cloud-based applications, or social networks, and existing website and analytics login details in order to execute the site’s deliverables.

All of your data will be processed and stored securely and encrypted wherever possible.

Why am I collecting this information of yours?

Fundamentally, this data is captured in order to improve the experience between my site and you (our website visitor or service user). That channel is the only one the data flows between and I promise to never pass any of your details on to anybody outside of our own organisation.

How are these improvements made?

Your data is used to refine the site’s offering to make it a better fit for you. I use analytics data to track your journeys through the website, although you are never explicitly identifiable by these analytics; just broader details about your location, interest preferences and so on.

I may use your data to communicate with you, but only in those ways which you have expressly allowed me to. If at any time you wish to terminate these lines of communication, the data is yours to remove.

How do I opt out, or remove my details?

For automated email correspondence, we use an email marketing platform and every email comes with the option of unsubscribing, found at the bottom.

if you have registered your details for an event, or made a purchase through the website, you will be able to log on – the links are accessible from the top and bottom of every page of this website, and delete your account.

Stuck? if you have any concerns at all about the retention of your details and would like us to remove them, email laura_middleton@ymail.com and I’ll be happy to do it for you.

How long will I keep your data for?

Unless otherwise requested, I will hang on to your data for six years from the time you first gave it to us. I may perform an audit before that date and remove any email addresses which are deemed redundant. I may contact you once before removing you, to make sure you’re happy to be removed.

What about cookies?

I do use cookies on this website, and it’s for the purposes we stated above; for the improvement of the service and relationship with you. These can be split into those that are used directly, and other, third-party cookies. You can read my full cookie policy here.